Who Are Baby Boomers? [VIDEO]

Baby Boomers are Americans born between the years of 1946 and 1964.

Baby Boomer US Birth Rate
Baby Boomer US Birth Rate

Who Are Baby Boomers?

Baby Boomers are Americans born between the years of 1946 and 1964 – now between the ages of 53 and 72.

Baby Boomer 18-year span is characterized by economic prosperity directly after World War II.

The Baby Boom lasted until the introduction of the birth control pill in 1964.

Baby Boomers social, cultural and economic impact on the United States has been unprecedented in its history.

As a Baby Boomer myself, I’m empowered by the fact that we have become the single largest economic group in the United States today. We are well educated and increasingly well preserved. Our social, cultural and economic impact on our country has been unprecedented in its history.

Baby Boomers can afford to spend money on life’s little luxuries. Don’t be surprised to see Baby Boomers hop on their motorcycles to take a road trip or find us spending an evening in front of their 50 inch TV home theater system or booking a trip to the Bahamas.

Baby Boomers:

• Have more discretionary income (wealth) than any other age group
• Control 70% of the total net worth of American households – $7 trillion of wealth
• Own 80% of all money in savings and loan associations
• Spend more money disproportionately to their numbers
• Are not fanatically loyal to brands
• Watch television more than any other age group
• Read newspapers more than any other age group
• Account for a dramatic 40% of total consumer demand

Facts About Baby Boomers – History Channel

Baby Boomers are at the early stages of what promises to be a long-term and lucrative love affair with life. We aren’t simply writing a new chapter of our lives, we’re writing a brand new book.

Baby Boomer Book:
Generation Ageless: How Baby Boomers Are Changing the Way We Live Today
. . . And They’re Just Getting Started

Baby Boomer DVD:
Boomer Revolution (2017)
60 Minutes – The Millennials are Coming (November 11, 2007)


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