Baby Boomers are Financially Optimistic, Compared to our Parents.
Baby Boomers were born between 1946 and 1964
With many of us having parents who grew up during the Great Depression of the 1930s. It was then that our parents learned to be thrifty and to value security.
For the most part, Baby Boomers have never truly experienced any financial woes ourselves. It was Baby Boomers that were responsible for making it acceptable to pay more than $2.00 for a non-refillable cup of coffee, while our parents frowned when the bottomless cup jumped from a dime to 50 cents.
With the Baby Boomer Generation making up over 1/3 of the population in the United States, we represent a total income estimated to be well over 900 billion dollars. We are the wealthiest; best educated and most sophisticated of purchasers and represent a dramatic 40% of total consumer demand.
Today the Baby Boomer Generation still controls nearly 70% of the total net worth of American households and own 80% of all the money in savings and loan associations – even in the recession. Whats more, with our economic optimism, Baby Boomers spend more money dis-fortunate to our numbers that other generations.
Baby Boomers are the “True Consumers” that nearly single-handedly keep America’s economy as strong as it is today. We enjoy an evening of going out to dinner and a movie or spending an evening at home in front of our 50 inch TV home theater system. With our desire for experiences, don’t be surprised to find us hop on our motorcycles for a road trip or booking a trip to the Bahamas.
Baby Boomers aren’t simply writing a new chapter of our lives, we’re writing a brand new book. 
