Baby Boomers Seek to
Understand Our Aging Minds
Baby Boomers are growing older and our minds are aging.
Research is showing us that there are progressive changes in how we process information.
With the market at 76 million people and representing 34% of the market, Baby Boomers are a serious target population for lots and lots of products and services.
However, the key to our pocketbook is in a better understanding of our minds.
Baby Boomers first impressions are emotionally based rather that fact and benefit based as younger generations are. We are more resistant to absolute propositions with less reliance on reason and more on intuition to determine what is of interest to us. We effectively respond to images that promote strong positive emotional responses.
As Baby Boomers grow older our perceptions are more holistic are respond better to nonverbal symbol. We are becoming more receptive to
narrative-styled presentations of information and less responsive to information presented in expository style. After a matter qualifies for our interest and further attention, Baby Boomers tend to want more information than do younger consumers.
Gerontologists tell us that as Baby Boomers age, we develop:• A superior perception of reality
• Less interest in material things
• More interest in having experiences
• Increased acceptance of self
• Increased wisdom
• Higher capacity for humor
• Increased spontaneity
• Increased appreciation for friendships
• Increased desire to do for others
• Increased sense of fair play and fairness
• Increased creativity
• Changes in our value system
Therefore, any business that wants to win Baby Boomers as customers has to constantly create new and different ways to enable us to realize value.
Book: Generation Ageless: How Baby Boomers Are Changing the Way We Live Today . . . And They're Just Getting Started
DVD: 60 Minutes - The Millennials are Coming (November 11, 2007)
JUST FOR BABY BOOMERS: Share your experiences, remembrances and opinions about "Baby Boomers Seek to Understand Our Aging Minds" with other Baby Boomers on our "Baby Boomer Forum"
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with due consideration of the present economic situation,
has committed its investigative and editorial resources
to find individuals and companies of integrity
as well as products, services and opportunities of quality and true benefit
of all Baby Boomers in our preparation and implementation of our
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