Baby Boomer Generation Considers Travel a Necessity [VIDEO]
October 2nd, 2012
[VIDEO] Baby Boomer Generation considers travel a necessity, not a luxury, and have traveled more than any other generation in the history of the United States.
Baby Boomer Generation Considers Travel a Necessity
Most 78 million Baby Boomers are now in our peak travel years.
We are, however, significantly different travel consumers than our parents, and experts expect us to maintain those differences as we age.
Travel industry organizations that fail to identify and heed our unique qualities could soon find themselves in serious trouble.
The overwhelming perception of group travel tour packages, so popular with our parents, is a big "NOT".
Baby Boomers consider travel a necessity, not a luxury, and have traveled more than any other generation in the history of the United States. While our parents first visited Europe when they retired, we criss-crossed the Continent as students.
As experienced travelers, Baby Boomers seek out more exotic destinations or more in-depth ways of experiencing familiar places. We are not likely to find ourselves on bus tours of the U.S. because they already did that on their bikes or with backpacks. Been-there-done-that is one reason Adventure Travel appeals to Baby Boomers.
Who are Baby Boomers and why we like to Travel!
Adventure travel is defined as either physically challenging outdoor activity or an off-the-beaten-path destination. Because we are also interested in bettering themselves, intellectually stimulating travel also holds a great deal of appeal for us.
The Baby Boomer Generation still doesn't want to be like our senior parents and see ourselves as forever young. Early bird specials and senior travel discounts hold no appeal for us because we won't think of ourselves as seniors and won't until we are well into our seventies. That means mixing the two generations in the same tour group or cruise ship probably won't work out well for us. This cult of youth of course has a big effect in our choice of travel suppliers and companions. We don't want anything that smacks of being stuffy or stodgy with younger images getting our attention.